Search Engine Optimisation (SEO) is one of the most popular and effective online marketing techniques brands can use to gain organic traffic from major search engines like Google, Bing and Yahoo.
All SEO activities are categorised into two types:
- Onsite SEO, and
- Offsite SEO
If you’re after a top rank on a Google search, onsite and offsite SEO techniques are just the thing for you.
Onsite SEO encompasses everything that can be tweaked and improved within the website to make it easier for search engines to aggregate and your customers to find. Beyond updating copy, a lot of onsite SEO focuses on the technical aspects that work behind the scenes. For example, onsite SEO can focus on, but are not limited to:
- Title tag and meta tag optimisation
These pieces of information help search engines understand the content on each page, and must be carefully crafted for search functionality
- User-friendly web design
User experience, also known as UX, can make all the difference for the search-bots and customers that explore your site. Having a site that’s easy to navigate and purchase from can make all the difference to getting your brand and services known in the market.
- User-friendly navigation menu
Just like the design, having your navigation menu optimised can help rank your website better organically for customers and search engines a-like.
- Content optimisation
You know your products and services, which is why you’re trusted by your customers to give the best advice at the right time. However, for many business owners, communicating the most relevant and attention-grabbing information in a medium like a website can be difficult – few know where to start on what is an extremely important optimsation tool.
- Sitemap creation and submission
Even the most complex website starts with a sitemap, also known as a wireframe, to plot out the entirety of web pages and page hierarchy. To ensure your website can be found on a search engine, your website sitemap has to be created and submitted to each engine for formal review and cataloguing.
- Configuring Robots.txt correctly
Search engine robots and crawlers roam websites in the aim to categorise web pages against search enquiries. To help these robots assess a page and categorise it efficiently and appropriately, you need expert help to craft instructions on what should and should not be scanned on each page in the assessment.
- Image optimisation
An image can convey a thousand words; but without notations allocated to each image file, search engines are yet to understand what they see. To help search engines find and categorise your product and service images, you need optimisation techniques to underpin the files.
- Improving the speed of webpage loading
Websites that are slow to load may be penalised against their faster competitors in search results, making it less likely for customers to see or land on the slow-performing sites.
- Adding 301 redirects properly
Similar to a mail-forwarding service, a 301 redirect allows you to redirect your customers from your search results to a new URL without losing any important information or attracting penalties.
Offsite SEO refers to everything that can be done in areas other than your own website to build relevance and credibility in searches.
One way to do that is to build quality backlinks on high-authority websites – interesting content or relevant mentions in complementary sites that lead visitors back to your page.
No two backlinks will offer the same sort of quality outcome, with poor backlinks likely to chip away at your brand’s credibility, so expert guidance is necessary.
What RealClicks Provides
RealClicks SEO department in Sydney follows a 100 per cent white hat SEO strategy – a strategy that combines the best of search engine procedures while placing the end-user at the forefront.
Sydney-based experts in SEO, every day we help dozens of brands undertake local, national, international and global optimisation campaigns – even helping some narrow down their fields to specific regions and territories.
Building an enviable kit of tools and techniques, clients that work with us get the latest updates in:
Drawing from expertise in the Pay Per Click space, we select the best keywords with high impression and conversion rates so you can reach your target markets. Framed by to-the-minute developments, our clients know they’re getting the most appropriate and relevant information every time.
The best SEO starts with a great user experience, which is why we work with clients to help craft websites that their customers love.
We know that a great website starts from the inside, so we place our client websites under the microscope to locate and resolve onsite issues. Once the foundation has been set, we then focus on content optimisation to not only boost SEO, but create engaging and customer-centric content.
After all, if it’s good for users, it’s good for SEO.
We understand how important high-quality backlinks are to boost client rankings in searches.
To ensure our clients get the best outcomes, we have become experts in creating content that resonates with your target market, and placing backlinks on safe and trusted third-party sites.
Do you want to take your online business to another level by SEO service in Sydney? Call us 1300 064 668 or email us at firstname.lastname@example.org. Our SEO professionals in Sydney will get back to you.