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Does Adwords really work?

Whether you like it or not, Google AdWords has become an integral part of successful online marketing – Google.com.au possesses 90 per cent of all the search volume in Australia with a majority of searches focused on finding products and services.

Globally, Google AdWords is making huge waves in the advertising space. In 2006, Google reported advertising revenues in excess of $10.5 billion, and while Google remains cagey about their revenue outcomes, rumour has it that in 2012 they earned over $16 billion – looks like those little ads on your search engine results add up to some big business dollars, …

Tee-ing up the perfect campaign

Last month we were fortunate to host the grand opening of our little, one-hole, office put-put green – Exciting times!

While none of us are likely to take the mantle as the next Jason Day, the glory of conquering the put-put will make it a hotspot for Thursday and Friday night tournaments.

As we were celebrating the put-put’s maiden round – where all of us were yelling out somewhat questionable advice to the player – it occurred to me that the humble little put-put, and it’s bigger 18-hole brother, have more in common with planning and executing digital marketing campaigns than what …

2015 Xmas Party

We ended the year with a BANG!

“Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place, and I don’t care how tough you are, it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. That’s how winning is done! Now, if you …

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