Well, first you should know that EDM stands for Electronic Direct Mail. Secondly, you should be aware that EDMs and email marketing campaigns are two separate things.
Producing an EDM is a much larger effort than simple email communication. An EDM will employ multiple forms of communication to get your message out there and then work to reinforce your campaign messaging.
Some of the most commonly used channels used for EDMs include:
Social Media Channels
An email marketing campaign, on the other hand, is purely based on email send-outs. It involves the …
Reporting helps an organisation document and convey specific integrated data for prompt decision making during the development of current and future plans. It is also a means of internal communication within the organisation. The information a report conveys will vary depending on the intended audience and subject, but the foundation centres around communication.
Some of the main advantages of reporting are:
Identifying areas of weakness
Reporting can help pinpoint areas of weakness or unusual occurrences reasonably easily if you have a good system of keeping your data. Sudden peaks may indicate that something is …
Whether you are considering entering internet marketing to additionally enhance your business or you are already partaking in investments in digital advertising. Enterprises ranging in various sizes need to make some difficult decisions about which platform sufficiently meets their requirements and necessities. It is beneficial to leverage the strengths of advertising using Google Adwords and Facebook Advertising to achieve maximum visibility, increase leads and sales.
So, when it comes to Google Adwords and Facebook Advertising, which one is better for your business? Well, we are here to find that out.
What Is Google Adwords: Paid …
What the hell is it?
Let’s break it down into terms we can all understand.
There is a hot girl or guy that you work with. I mean they are really hot and you really want them to ask you out on a date. You are really smart, so you decide to find out all the things this hot person likes in a potential dating partner. In a creepy way, you stalk them on Social pages, you talk to strangers on forums, you do online research around making yourself more attractive and, even more creepy you research ex-partners, looking for things you …
Keeping secrets about how you will make your wedding magical is a bride’s greatest dream. But spreading the word about Bridal Secrets is essential to the success of one of Australia’s most romantic bridal wear destinations.
In preparing for their big day, brides wishing to try the latest creations from leading designers such as Pronovias, Mori Lee, Maggie Sottero or Marilyn Couture usually need to visit many different locations. Bridal Secrets owners Shirley and Liza have a very popular store that features multiple brands under one roof, which was originally located in a retail …
Digital marketing is tricky business, you need to have your touch points in order if you intend to convert the maximum amount of prospects.
What Touch Points? What order?
I am talking about prospecting campaigns using display advertising across all platforms, not just Google and Facebook. Let the videos roll on YouTube, let’s make a rich experience as the first interaction with the brand.
This initial interaction is all about the eyeballs on the brand and causing brand uplift in search and social platforms. Once our prospects move down to this level we are hunting for clicks and want to give …
For high ticket price items, the volume of traffic generated by your online campaign is nowhere near as important as the quality of the leads.
For a company such as Crystal Pools, each sale involves a purchaser who is making a choice about a once in a lifetime item. That choice needs to be balanced up against other big decisions, like when and where to purchase your first home. “When you’re purchasing a pool, you’re looking a luxury item,” says Andrew Rothery, Sales & Marketing Manager at Crystal Pools. “People purchasing our …
As a social media practitioner and avid personal social user, it shocked me to discover that many small businesses are still not utilising social media.
It seems that many of you guys are starting to notice this (thank god) and are getting involved increasingly. Last year there was a big upswing in small businesses getting involved with a growth recorded of 31% to 48% of you guys creating a social media presence in 2016.
However this is still a shocking adaption rate considering in Australia there are over 15 million facebook users alone! Don’t …
Strong Website content has never been more vital. If your site has solid ranks on Google or Social media – that has real punch – and great content is the key. Quality content builds brand equity and establishes thought leadership across industries.
Google loves to see rich case studies, industry leading blog content and thorough product reviews. Providing the users with rich experiences is part of Google’s mantra, so it’s no wonder they want to see this from their high ranking websites.
Quality site content will not just rank you better organically with search engines, but should be …
1. Intriguing calls to action.
Give the punters a reason to call. Turn that online pamphlet into a lead generating machine by asking the prospects to call or email. Throw some sizzle on the sausage with a special or sale or discount or value add or your nanna’s panties, just give them a reason to engage.
2. Put the phone number and the quick contact form in more places on the website.
What a radical idea this is, if you have the phone …