Well, first you should know that EDM stands for Electronic Direct Mail. Secondly, you should be aware that EDMs and email marketing campaigns are two separate things.
Producing an EDM is a much larger effort than simple email communication. An EDM will employ multiple forms of communication to get your message out there and then work to reinforce your campaign messaging.
Some of the most commonly used channels used for EDMs include:
Social Media Channels
An email marketing campaign, on the other hand, is purely based on email send-outs. It involves the …