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Is The First Position in AdWords, The Best Position in Paid Search?

Understanding importance of page position on your Google advertising is a must to get effective ROI! Many advertisers have a conception that being the first is the best position, but research is showing that it isn’t always the case.

Many business and advertisers are getting distracted on bringing your paid ad to position number 1. I would suggest working towards spending your budget in the way that actually gets you the best ROI. Yes, this could mean spending just enough on AdWords to leverage towards position 2, 3 or even 4, as recent studies have highlighted that these can, in fact, …

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