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Digital Marketing Touch Points

Digital marketing is tricky business, you need to have your touch points in order if you intend to convert the maximum amount of prospects.

What Touch Points? What order?

I am talking about prospecting campaigns using display advertising across all platforms, not just Google and Facebook. Let the videos roll on YouTube, let’s make a rich experience as the first interaction with the brand.

This initial interaction is all about the eyeballs on the brand and causing brand uplift in search and social platforms. Once our prospects move down to this level we are hunting for clicks and want to give …

Crystal Pools Case Study

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For high ticket price items, the volume of traffic generated by your online campaign is nowhere near as important as the quality of the leads.

For a company such as Crystal Pools, each sale involves a purchaser who is making a choice about a once in a lifetime item. That choice needs to be balanced up against other big decisions, like when and where to purchase your first home. “When you’re purchasing a pool, you’re looking a luxury item,” says Andrew Rothery, Sales & Marketing Manager at Crystal Pools. “People purchasing our …

Don’t Ignore Your Social Media, PLEASE!

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As a social media practitioner and avid personal social user, it shocked me to discover that many small businesses are still not utilising social media.

It seems that many of you guys are starting to notice this (thank god) and are getting involved increasingly. Last year there was a big upswing in small businesses getting involved with a growth recorded of 31% to 48% of you guys creating a social media presence in 2016.

However this is still a shocking adaption rate considering in Australia there are over 15 million facebook users alone! Don’t …

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